Marketing Manager

Build the brand and drive the market position for the leader in residential roofing, siding, and solar in the Pittsburgh area!

Are you looking for a position where you can demonstrate your marketing insights and graphic design to showcase your creative mind? If you are looking to join a team who utilizes cutting-edge technology to create a clean, strategized brand, this could be for you!

About Us: Since 2006, Resnick Roofing & Contracting has provided top-level exterior remodeling services to local property owners. As a result, we’ve earned the industry’s most prestigious awards including GAF President’s Club Award-Winning Master Elite Contractor, James Hardie Elite Preferred Contractor, and Inc’s Best Workplaces, to name a few. Our culture is built on the following core values of Strong Work Ethic, Good Character, Initiative, Embracing Change, Balance & Family, and Delivering the Ultimate Customer Experience.

Responsibilities

• Oversee and manage all aspects of Marketing for RRC including lead generation, website, print, social, promotional events, in-house events, home show execution, and canvassing strategy
• Design consistent conceptual format to all marketing and design initiatives to drive customer engagement
• Manage and maintain online presence including but not limited to Company Website, Angie’s List, GAF, James Hardie, Houzz, Pinterest, Facebook, Instagram, etc.
• Generate and distribute B2C email campaigns and promotions on a consistent basis
• Collaborate with Director of Branch Ops to execute quarterly rocks for Branch Team
• Partner with CEM Team to produce content for all Website Blog, Press Releases, and Social Media channels and maintain position of final approval for all Website Blogs, Press Releases, and Social Media Posts
• Leverage RRC social platforms to increase awareness and engage followers with the goal of translating interactions into appointments and sales
• Creative design for TV, radio, website, email, social, and print assets
• Collaborate with outside agencies/vendors to create branded collateral including, but not limited to, brochures, signs, and digital ads while staying at the forefront of industry trends
• Ensure RRC brand and image consistency across all channels while adhering to brand guidelines
• Work with RRC Management teams to promote and market events to drive customer engagement
• Assist in developing yearly Marketing Budget that is a 360-degree look at all Marketing department rocks for the year
• Test graphics across various media platforms to ensure maximum impact
• Prepare, format and edit a variety of internal marketing documents including Sales Team “Pitch Books”
• Update marketing KPI spreadsheets as needed
• Manage all digital campaigns
• Prepare and deliver promotional presentations
• General office duties

Desired Skills

• Consistently demonstrate attention to details, organization and follow through
• Ability to work with a team and independently
• Self-disciplined to create blocked calendar of daily schedule and strictly adhere
• Ability to speak articulately, exquisite communication skills with a strong sense of proper grammar
• Knowledge of relevant software applications including MS Office, Canva, online analytics, Adobe Creative Suite program knowledge including Photoshop, InDesign, Illustrator, Premiere Pro and After Affects
• Confident in Social Media outlets including Instagram, Facebook, Twitter, LinkedIn, Pinterest and blogging application
• High School Diploma or equivalent
• BS in Business with focus on Marketing or Advertising or relevant field is strongly preferred

Benefits

• Salary plus bonus
• Medical
• Dental
• 401k Match
• Paid Internship Available